Space Renovation: Customization Vs. Standardization
Keeping a balance between standardizing and localizing options for the buyers requires brands to consider their global customer’s needs while preserving their messaging and image. Choosing the best hybrid standardization/customization approach for marketing a brand takes a mix of hard data, well-planned strategy and understanding your global customers. But how do you choose how much to shift toward one end of the spectrum or the other? Country-level differentiation involves a high level of customization. It is most appropriate when your company is offering wholly different products, pricing or campaigns for each country. This is full-fledged customization that requires a unique marketing strategy with its own content needs. Since SK Touch Design is providing its interior designing services in more than one country, customizing their renders makes a client feel happier and heard. Customers receive a more authentic brand experience with the customization option, which generate...