How SK-Touch Delivers Bespoke Hotel Furniture for Riyadh’s Hotels
Jad Rizk has been a pivotal force in founding and expanding the Hotel Furniture department at SK-Touch Interior Architecture Studio, a renowned design firm with a strong presence across Lebanon and Saudi Arabia. Recognizing the hospitality sector’s unique requirements, Jad envisioned a specialized division that transcends traditional interior design by integrating custom furniture procurement, bespoke lighting, and turnkey fit-out services, delivering comprehensive solutions that meet the high standards demanded by hotel operators and guests alike. Drawing on over two decades of international experience spanning California, Lebanon, and Saudi Arabia, Jad Rizk identified a critical market opportunity for a dedicated hospitality furniture division. He understood that hotel interiors require furniture and fixtures designed not only for visual appeal but also for durability, ergonomic comfort, brand consistency, and operational efficiency, key factors for enhancing guest satisfa...