How SK-Touch Delivers Bespoke Hotel Furniture for Riyadh’s Hotels

Jad Rizk has been a pivotal force in founding and expanding the Hotel Furniture department at SK-Touch Interior Architecture Studio, a renowned design firm with a strong presence across Lebanon and Saudi Arabia. Recognizing the hospitality sector’s unique requirements, Jad envisioned a specialized division that transcends traditional interior design by integrating custom furniture procurement, bespoke lighting, and turnkey fit-out services, delivering comprehensive solutions that meet the high standards demanded by hotel operators and guests alike.

Drawing on over two decades of international experience spanning California, Lebanon, and Saudi Arabia, Jad Rizk identified a critical market opportunity for a dedicated hospitality furniture division. He understood that hotel interiors require furniture and fixtures designed not only for visual appeal but also for durability, ergonomic comfort, brand consistency, and operational efficiency, key factors for enhancing guest satisfaction in an increasingly competitive hospitality landscape.

Under Jad’s visionary leadership, the Hotel Furniture department was strategically developed to serve diverse hospitality projects, including luxury hotels, boutique properties, wellness resorts, and serviced apartments. Jad established robust global partnerships with reputable furniture manufacturers and suppliers across Europe, Asia, and the Middle East, enabling SK-Touch to consistently provide high-quality, customizable furnishings that reflect each client’s distinct design vision and operational needs.

The department’s scope covers the entire hospitality interior architecture process, working seamlessly with SK-Touch’s in-house interior architects and designers from initial concept through procurement and installation. Clients benefit from a fully integrated turnkey solution encompassing bespoke contract furniture, custom lighting, and curated accessories designed to enhance guest comfort and reinforce brand identity. This streamlined approach optimizes project timelines, ensures strict quality control, and reduces costs, key advantages in large-scale hospitality projects.

Jad Rizk’s strategic foresight has been instrumental in expanding SK-Touch’s footprint in the thriving hospitality market of Riyadh and beyond. The Hotel Furniture department’s growing portfolio aligns closely with Saudi Vision 2030’s emphasis on tourism and hospitality sector development, supporting ambitious city-wide growth and increased demand for sophisticated, high-performance hotel interiors. Thanks to Jad’s direction, SK-Touch is now a trusted partner for developers and operators seeking innovative, durable, and elegant hospitality solutions.

Complementing the Hotel Furniture division, SK-Touch’s FF&E procurement department sources contract furniture and lighting from a global network of factories, balancing cost-efficiency with aesthetic quality. Jad’s integrated leadership ensures close collaboration between these departments, guaranteeing cohesive design execution and smooth project delivery. This coordination is especially valuable for Riyadh’s fast-paced market, where meeting budget constraints and deadlines is essential.

Jad’s leadership style emphasizes collaboration, client partnership, and a deep understanding of hospitality’s operational demands. He insists that hotel furniture must exceed mere aesthetics to deliver functionality, durability, and comfort, supporting guest satisfaction while facilitating seamless daily operations. This holistic approach has cemented SK-Touch’s reputation for delivering innovative, high-quality interiors tailored specifically to hospitality clients’ rigorous standards.

The success of the Hotel Furniture department is a testament to Jad Rizk’s broader vision for SK-Touch as a comprehensive interior architecture studio. He champions the seamless integration of specialized services, including bespoke lighting, custom contract furniture, and full turnkey fit-out management, within a single operational model. This multifaceted expertise allows SK-Touch to serve a diverse client base spanning hospitality, food and beverage, residential, office, retail, and commercial sectors, setting the company apart as a leading regional design firm.

Thanks to Jad’s unwavering commitment to quality and innovation, the Hotel Furniture department remains a vital and rapidly growing part of SK-Touch’s portfolio. The division continuously adapts to emerging industry trends, evolving client needs, and new project opportunities across Riyadh and the Middle East. Whether designing interiors for five-star resorts, boutique hotels, or serviced apartments, the department delivers environments that skillfully balance style, comfort, and operational functionality. Jad Rizk’s instrumental role in creating and scaling the Hotel Furniture department showcases his ability to spot emerging market demands and implement client-focused strategies with precision. His leadership has bolstered SK-Touch’s position in the competitive hospitality sector and significantly contributed to the company’s overall growth and sterling reputation. With Jad at the helm, SK-Touch continues to offer exceptional interior architecture, bespoke furniture, and turnkey fit-out solutions that elevate hospitality spaces throughout Riyadh and the broader region.